Skift Global Forum returns for the 12th year as the ultimate gathering for global travel executives, bold thinkers, and rising stars. With unmatched content, influential speakers, and high-value networking, it’s where the future of travel gets shaped — and where you need to be.
To ensure you have the best shot at leadership approving your ticket, we’ve created ready-to-use tools and persuasive arguments that highlight the event’s value to your professional growth and your company’s goals.
Top Reasons to Attend (And How to Explain Them to Your Boss)
1. Industry Access You Can’t Get Anywhere Else
Skift Global Forum brings together the brightest minds, leaders, and innovators from around the world, giving you the opportunity to network and learn on a global level. By participating in this event, you will gain valuable insights into emerging trends, cutting-edge technologies, and disruptive strategies that can help you stay ahead of the competition. It’s an unparalleled opportunity to learn from industry pioneers and ensure you are at the forefront of the travel landscape. View the companies currently attending.
2. ROI for You and Your Company
This is more than a conference — it’s a business accelerator. Bring back actionable insights, new contacts, and innovative ideas ready to implement. Your attendance can lead to smarter decision-making, creative problem-solving, and measurable growth.
3. Pitch Skift Global Forum as a Group Outing
Why attend solo when you can bring your colleagues and SAVE money? Invite the whole team and turn it into a company gathering. Whether your team works remotely, hybrid, or in the office, team bonding is always a good idea. Best outcome? Your team returns to work ready and filled with new innovative ideas to implement. Plus, you maximize savings. Groups of 2-6 people can save $300+ per ticket (that’s up to $2,000 off!). A win-win.
4. Use Personal Examples
If you’ve been to a Skift conference or similar events and found it beneficial, share your experience with your boss. Describe how the event helped you grow professionally and how it impacted your work. Identify the skills and capabilities your boss values most in you, then demonstrate how your attendance helped you gain insight and benefited growth in your role. Here is what others had to say:
“This is the best conference in the business. There’s really nothing that comes close.” – Airline Industry Expert
“The forum was filled with lots of insights. Sitting just meters away from industry icons who’ve been an inspiration was surreal. Meeting people from around the world who are pushing the boundaries of travel and tourism was truly enlightening.” – Travel Strategist
“It was my first time attending a Skift event and I was mighty impressed. Skift has become *the* source of travel intelligence. This shone through in the caliber of the speakers and the attendees.” – Aviation Industry CEO
Finally, explain how attending SGF can help you grow professionally and expand your network. Once you return, you can tap into that network for new ideas and opportunities.
Ask for Formal Approval
Whether you’re having a casual conversation or need to formalize your request via email, we’ve made it easy. Use our Convince Your Boss Letter as a foundation, personalize it, and send it early — the earlier you book, the more you save. Click here to register now.
For any questions, please don’t hesitate to read our FAQ, or reach out to events@skift.com. We look forward to seeing you in September
Skift Global Forum 2024 By The Numbers

Get Your Tickets
Early Bird price of $2,695 (Solo) and $2,495 (Group) for a limited time only. Full-price tickets are $3,695 (Solo) and $3,245 (Group).